In 2010, after completing our initial tailoring training, the women trainees asked a simple but powerful question: “You have taught us a skill—but how do we earn an income from it?” In the inner-city slums where we work, there are few large apparel factories capable of absorbing significant numbers of trained tailors. As a result, women typically earn through home-based work—stitching salwars, petticoats, and similar garments for nearby tailoring shops or wholesalers, or by taking customized orders from women in their own neighborhoods.

To address this gap between skill development and sustainable income, we initiated the production of small items such as bags, patchwork cushion covers, and bedspreads, creating immediate livelihood opportunities for women trained by Kriti. The initiative received a major boost in 2017 with the establishment of a semi-industrial production center in Tolichowki, supported by the Bashir and Sarwar Babukhan Trust and the Telangana State Minorities Welfare Department.

In 2018, we launched Kritikala, our in-house brand for garment and lifestyle products. Today, over 60 women earn a steady income through the production and sale of bags, accessories, home linen, and garments under the Kriti umbrella.

Kriti operates two production centers in the Tolichowki area dedicated to garment and bag production. Hand embroidery used to embellish many of our products is carried out by skilled artisans who work from their homes, enabling flexible, home-based livelihoods.

In addition to garments and bags, we produce eco-friendly newspaper bags that are ideal for gifting and for use by garment shop owners as customer carry bags. We have also recently expanded our product range to include lac bangles crafted by artisans from the Old City under Project Pehchaan, now available on the Kritikala online store.

Kriti products are available for both wholesale and retail purchase. We have successfully executed several large-scale orders, including bags for corporate events, school uniforms, and other customized requirements. For more details, please visit the Products section of our website.