Garments

Our collections blend India’s rich traditional textiles with contemporary designs to create clothing that is comfortable, culturally rooted, and affordable.

We support not only the women artisans directly involved in our tailoring and embroidery units, but also rural craft communities who sustain India’s textile traditions. We are committed to ensuring that artisans and all stakeholders across our supply chain are treated fairly and work with dignity.

Kritikala offers a wide range of clothing, including dresses and kurtis for women, handloom sarees and blouses with intricate hand embroidery, short tops, pants, and skirts, as well as shirts and kurtas for men.

We place special emphasis on the traditional fabrics of Andhra Pradesh and Telangana, including:

• Kalamkari from Machilipatnam — created using block printing with natural vegetable dyes
• Pochampally Ikat — featuring intricate yarn tie-and-dye patterns woven on hand-operated looms
• Mangalagiri cotton — known for its distinctive weave and subtle two-tone shading created by different warp and weft colours

You can purchase our products through our online store: https://kritikala.org/ or visit our store at our office.

We also welcome wholesale partnerships with boutiques and retail stores across the country. For wholesale enquiries, please write to kritikalahyd@gmail.com

Brown Overlapped V Collar Kurta

Reversible Kalamkari Nehru Jacket

Wrap Around Skirt in Kalamkari Cotton

Green Ikat Overlapped V Collar Kurta

Ikat Cotton Women’s Straight Pant

Maroon Women’s Mercerized Ikat Straight Kurta

Handloom Saree with Traditional Banjara Embroidery

Hand Painted Kalamkari Dupatta

Kalamkari Blouse with Flower Tassels

Chanderi Silk Stole with Hand Embroidery

Cotton Kurta With Full Sleeves

Please contact us on 099635 77727 or write to us at kritikalahyd@gmail.com