Kriti - working with the urban poor  
  
 
 
Project Hunar – women’s skills training
Kriti’s livelihood project aims to empower poor women by providing them an opportunity to earn income in a safe environment that maintains their dignity. Women can and need to become economically active in order to help improve their quality of life and also to improve their sense of agency. However, many of the women we work with in the slums have constraints that restrict them from taking up regular employment – need to look after young children, burden of household work, need to fill water which comes at odd hours, lack of self-confidence to go out of the home, social pressures and barriers especially in the Muslim community, lack of skills and network because of which even the work they get is low paying that it is not “worth the effort”. Kriti’s skills training centers focuses on these women and teaches them vocational skills, improves their awareness and confidence and helps them find work. Kriti currently has four centers in the Shaikpet, Tolichowki and Golconda areas.
 
Description of the program
  • Establishing training centers for women in the slums that teaches a four-month tailoring course and a three-month hand embroidery course
  • At the end of the course, the women should be able to cut and stitch their own garments
  • Along with vocational training, capacity building training is also done for to deliver modules on gender sensitization, nutrition, reproductive health, stress management and financial literacy.
  • Mehendi design training for women
Kriti has opened a “Community Production Center” at Tolichowki, Hyderabad in partnership with Bashir and Sarwar Babukhan Trust and the State Minority Finance Corporation. This is an industrial garment production unit that will provide a sustainable model for livelihood development for women in nearby slums.
Impact
  • We have trained over 400 women in tailoring, 100 women in Embroidery and 50 women in Mehendi hand design, since inception of this program.
  • Women acquire skills that convert into economic opportunities; once trained, they either work with Kriti as tailors and embroiderers or go on to start their own small ventures.
  • Women are empowered through the capacity building delivered to them, thus making them more confident and better equipped to make better choices for themselves and their families.
  • Women are able to play a more active role in the decision making of their household and their own lives.
Sale of Products
In the production centres, we make a range of ethnic home linen products, women’s and men’s garments and a wide range of eco-friendly bags and folders.

We have also trained women on traditional hand embroidery techniques such as kantha work, applique, banjara embroidery and mirror work. Around 25 artisans regularly work with us and add beautiful embellishments to our sarees, garments and bags.

We sell the products directly at craft based exhibitions such as Dastkar, Delhi or Kalaghoda in Mumbai. We also put up stalls at corporate offices such as Infosys, Microsoft, Google, Wipro, D E Shaw, Dupont and others. We also supply to wholesale customers and do bulk production for other well known brands.

Our products can be purchased at our office location or through our e-commerce portal - http://www.kriti-kala.com

We have a wide range of jute bags and folders that are suitable as conference bags or for wedding gifts and other gifting purposes. For more information on the products and our catalogues, please contact Himani Gupta on 9963577727 or himani@kriti.org.in.
For the jute bags and folders, we look for bulk orders from universities and companies looking for corporate gifts or seminar material.
Bedspreads and Homelinen products
1) Kalamkari patchwork bedspreads. Bedspreads available in four sizes:

a. Single – 60” x 90” , Queen – 78” x 96”, Double – 90” x 96”, XL – 100” x 108”
b. Designs – Pacchisi, Railfence, log cabin
2) Kalamkari quilts: They are soft machine washable quilts made with pure cotton outside and polyfill sheets inside for the warmth.
3) Diwan sets: Made in kalamkari and mangalgiri cotton with a beautiful patchwork design of diamonds. The diwan set includes a sheet, three cushion covers and two bolster covers
4) Cushion covers: 16” x 16” size
5) Pillow covers: 18” x 28” size
6) Tablemats, table runners, coasters: Size of table mats: 13” x 17”, Runner – 13” x 65”

We are making ethnic and beautiful products for everyday use. All the homelinen products are made of colour fast cotton and can be machine washed at home. Photographs of a few of the products are given below. For more information on designs and pricing, please contact us at Himani@kriti.org.in
Bags and accessories

We make a wide range of bags in kalamkari and ikat fabrics. The bags are functional and also very attractive. They are great alternative for ladies who would like to use light weight, ethnic looking bags in eco-friendly materials. There are bags for everyday use, small bags for a quick shopping trip or when taking the kids down to play, capacious bags for travel, bags to keep documents safe during travel and many others. The cell phone pouches and wallets are also excellent items to give as gifts for functions etc. We also make i-pad and laptop sleeves as well as laptop bags in kalamkari and in jute.

The price range of the bags is from Rs 200 - Rs 500. The small items such as cell phone pouches start at Rs 100/-

Ethnic Garments
We make a wide range of garments for ladies and men using traditional fabrics such as Kalamkari, Mangalagiri cotton and Ikat. These fabrics are sourced from the weavers and craftsmen in Andhra Pradesh and Telangana. The garment range includes – Palazzos and skirts, kurtas, dresses, hand embroidered sarees, and tops and tunics. For men, we have a range of kurtas and casual shirts
Jute products and cloth bags
We are making a range of jute products from lunch bags to laptop bags. We combine cloth such as kalamkari / ikat with jute to create striking designs. The bags are functional and will be used by workshop participants even after the event. We can screen print logo’s either onto the front of the bag or on an inside pocket.
For shops willing to substitute plastic bags with cloth bags, we have a great range of cloth bags starting from Rs 15/- per bag. The cost goes up with quality of cloth and size of bag. We can screen print the shop’s logo onto the bag for a minimum order size of 500 bags.
For a catalogue of our jute products and cloth bags please send an email to Himani@kriti.org.in
Newspaper bags
These sturdy bags made by reusing old newspaper are ideal for environmentally conscious citizens. These bags are made by pasting and folding two or three sheets of newspaper to make bags of different sizes. The handles of the bag can be made with either jute string, cotton string or nylon string. Surprisingly strong, a large 2-ply newspaper bag can hold upto 4 kgs of weight. The bags are ideal for shops selling clothing items, stationary, bakeries etc. Small bags are available for return gifts for birthday parties. Different options are available to provide branding on the bags. The bags price starts from Rs 6 for a medium sized bag.
 
For more information on newspaper bags please write with your requirements to Himani@kriti.org.in